Value is relative to the individual buyer

This podcast discusses understanding the importance of the little things we may often take for granted, which have an enormous influence on our buying decisions.  It is particularly useful for any businesses trying to differentiate their products or services, where their customers or clients may otherwise have little basis for loyalty towards them over their competitors.

Where’s the Value? from Mayfair Ranch on Vimeo.

Summary 

Clip from a session by Whit Pepper (whit.pepper@advisors.management) sharing his experiences through a story relating the similarities of how people purchase something as simple as coffee to the way they purchase expensive, complex services.