Leading Marketing & Sales in Services Firms
This podcast shares some of the insights we have gathered working in, for and against engineering, accounting, legal, audit, tax, consulting , advisory and financial services firms around the world. Regardless of size, geography or culture, we have seen consistent trends in factors affecting the performance of successful marketing & sales leaders and their teams in these businesses.
Discussion of a few major factors impacting leaders of marketing and sales functions in professional services firms, with a few specific ideas and examples of how to get a better return on investment from your group.
We have a deep specialization in maximizing the ROI of your marketing and sales group through proven approaches to put in place the capabilities you need through having the right people, processes and technology in place and ALIGNED to deliver the growth strategy.