Are you winning as much business as you want – at the margins you want? How much would it be worth to you if your business were able to improve winning the right customers and contracts even just by 10%, in 10% less time than you spend now?
Does your team have the right experience and skill sets to most effectively and efficiently build the right relationships, identify good opportunities and transition those into revenues with the desired profit margins?
Do you have a customer-centric business? Do you understand what your customers value most, beyond price, and how they view the value your company brings compared to your competitors or their other options? Do your customers or clients see the value in what you can do for them? How willing are they to pay for it? Can you differentiate your organization from competitors?
Do you have structured sales processes and discipline in your organization; are the attitudes and behaviors the right ones to sustain growing your business? Are the right kinds of activities happening at the right levels to increase sales? Can you project revenues reliably? Are you achieving your profit targets? Is profitable growth sustainable for you?